Today, all musicians, well-known or just getting started, need some form of exposure on the Internet. Because that's the direction the world is heading.
If you as a recording artist can't keep up, you will inevitably fall behind. However, even a musician just starting in the business has many dynamic characteristics that must be managed. From responding to fans to fulfilling merch orders, to handling other business-related activities. In the midst of all this, focusing on digital marketing or even starting to promote your music online can sometimes be neglected and put aside as though it's not as important.
Also, as you go along, you will be faced with many marketing options. To take advantage of the great features of digital marketing, what you must or must do can at times confuse musicians.
An easy way to start or improve your digital marketing journey is with the help of search engine optimization or SEO. Although there are many ways to promote your music on the web, nothing can compare to SEO, because applying SEO effectively can give you a high return on investment.
SEO can help you in the long run ...
It enables you to drive specific organic search traffic related to your genre of music.
It can help your brand gain higher visibility and more visibility.
You can easily attract listeners who will eventually become your fan.
Many artist still have a misunderstanding about SEO - it can't be compared to the popular form of marketing - word of mouth.
They don't realize that SEO is the reputation of the internet age. This is a new way to get more monthly listener at a lower cost. When you look at traditional word of mouth marketing, you will find that it is not as scalable as search engine optimization, making SEO more powerful. SEO is serious.
Gone are the days when SEO was just a choice. Today, it has become an indispensable part of an effective digital marketing strategy. The potential it can create for musicians cannot be ignored.
Here are some statistics:
90% of total organic traffic on the web is generated by search engines.
81% of people use search queries to do their homework before making a major purchase.
64% of searcherstrust search engines like Google, Yahoo, and Bing to decide whether to buy products.
Designing an amazing Spotify artist page is only part of the equation. The other part is ensuring that high-quality content is structured in the right way. Website content not only attracts visitors, it also attracts search engine crawlers. As you improve the structure and content of web pages and websites, you will discover the impact of leads and sales on monthly listeners growth.